Baton Rouge

Baton Rouge is the capital and second largest city in Louisiana, situated on the eastern bank of the Mississippi River.  The Greater Baton Rouge MSA consists of nine parishes:  Ascension, East Baton Rouge, East Feliciana, Iberville, Livingston, Pointe Coupee, St Helena, West Baton Rouge, and West Feliciana and has an estimated population of 819,861.

As the Capital, Baton Rouge serves as the political hub for Louisiana and is home to Louisiana State University (30,000 students) and the Port of Baton Rouge (10th largest p0rt in the United States).  The city is a major industrial, petrochemical, medical, research, and growing technology center of the American South and enjoys a strong economy.  Baton Rouge was ranked “Top 10 Places for Young Adults” in 2010 by Portfolio Magazine and one of the top 20 cities in North America for economics strength by the Brookings Institute.  According to Moody’s Analytics, in 2016 Baton Rouge produced a gross metropolitan product of $44.6 billion and the unemployment rate was 5.2 %.  Moody’s considers Baton Rouge to be in an expansionary phase with a positive long term outlook.


Land uses within the project neighborhood consist of a mixture of commercial and residential development.  The immediate area surrounding the project is a newer area of development, consisting primarily of residential uses with much of the development being built since the 1980s.  The majority of the single-family residential development within a one-mile radius of the subject may be described as tract homes in the $100,000-$299,999 range.  According to information obtained from ESRI, over 69% of the homes built within a three mile radius of the subject were constructed since 1980, with approximately 30% of them being built since 2000.  The average home value within a three mile radius is about $314,579.

Located just west of the subject, at the intersection of Burbank Drive and Bluebonnet Boulevard is a primary commercial hub for the immediate neighborhood, with major retailers including a Walmart Supercenter, Albertsons, Walgreens and various other restaurant and fast food establishments.  However, the primary commercial use located within the neighborhood, The Mall of Louisiana, is located north of the subject, along Bluebonnet Boulevard at its intersection with Interstate 10.  The Mall of Louisiana is a 1.5 million square foot mall with five anchor tenants.  Completed in 1997, this is currently the largest mall in Louisiana with anchor tenants consisting of Dillards, Macy’s, JC Penney, Sears and Nordstrom Rack.  Several major additions have taken place since construction of the original mall.  Most recently, the Boulevard was added onto the southern side of the exiting development, which is an open air, “lifestyle” shopping concept featuring stores such as Jos. A. Bank, Apple, Sephora, Chicos, and several others in a modern, walkable format.